YES
Artist Adventure, a ‘Serious Game’ created by Carnegie Mellon University Entertainment Technology Center that teaches artists how to optimize their professional
websites in terms of personal branding, online marketing and e-commerce, has
won bronze honors in the 2018
International Serious Play Awards competition
in Corporate category.
The funding partner for this game, YES, is a not-for-profit organization
based in Montreal which has helped Quebec-residents to find employment as well
as to start and grow their businesses for over 20 years.
Gameplay
In the game, players have to help four
different artists, Aylen, Jimmy, Luisa and Gilles, to improve their websites. They’re
talented artists but they’re not marketing themselves online as effectively as
they could.
The ‘Serious Game’ proposition is that you will
help the artists fix their websites, and increase your knowledge of e-Commerce,
Personal Branding and Online Marketing at the same time.
The Yes website offers are a few pointers to
help you get the most out of the YES
Artist Adventure, enhance your online personal brand and grasp the basic
things you need to know to set up your own website and create a digital
storefront.
Video tutorials are available and they cover
all the things you need to know before playing – you’ll be able to watch the
video tutorials from within the game.
In the LEARN section of the game, the player
can read through several texts to improve their knowledge of online marketing
for artists. These texts also correspond to quizzes in the PLAY section, which
help the player to complete their learning. You can also download these
documents for free.