Image credit: Joan Ganz Cooney Center
In a recent article “Introducing
Game-based Assessments into Your Recruitment Process”, MindX states that Game-based Assessments
(GBAs) are gathering significant momentum and being adopted by both
forward-thinking corporates and rapidly growing scale-ups.
According to Revelian, an Australian-owned organization
specializing in the development and delivery of cutting-edge assessments, candidates
largely prefer game-based assessments to traditional recruitment tests. “They’re
perceived as more fun, less stressful, interactive and immersive. Candidates
often relate these perceptions to a culture of innovation and pushing the envelope.”
Yesterday, PSI and Totem Learning announced a partnership
to provide employers a competitive edge when seeking top talent. Please find
below the full press release.
PRESS RELEASE
PSI Partners With Totem
Learning In The UK For New Era of Games Based Assessments
Presswire, 16 November 2017
PSI, the leading global assessment provider, today announced a
key strategic partnership with Totem
Learning, a leader in Game Design, to provide engaging
assessment solutions focusing on key applicant behaviors, motives and
abilities.
The PSI and Totem Learning partnership will
drive assessment experiences that leverage leading gamification assessment
principles and provide employers a competitive edge when seeking top talent.
Organizations with large annual recruitment
programs, such as ‘early career’, retail and contact center campaigns, have to
balance the rigor of the assessment data they collect, with ensuring an
engaging experience to motivate and inspire candidates to progress with their
applications. To really conquer this challenge and ensure that the process is
fair and open to all, companies are embracing new, digitally engaging methods,
including gaming principles.
The partnership brings together PSI’s
technology-first approach to recruitment and selection, with Totem Learning’s
background in developing world-class, “Serious Games”. Games Based Assessments
gather insight into candidate behavior through dynamic and immersive
situations, which can generate more genuine responses from candidates than
traditional assessments and reduces the likelihood of “response distortion”.
The new Games Based Assessment approach from PSI and Totem Learning will help
clients select the best candidates through custom products that give a unique
and customizable assessment experience.
“Games Based Assessments are growing in
popularity for certain applicant cohorts because they align with technological
expectations, modern ways of working and the motives of the target groups.
We’ve partnered with award-winning games designers, Totem Learning, who offer
game design expertise combined with an openness to using applying serious games
in new and innovative ways” said Chris Small, VP International at PSI. “The
combination of Totem Learning’s experience in Serious Games and PSI’s
assessment design expertise, creates a ground breaking games based assessment
solution, underpinned by over 70 years of science and assessment design
experience.”
Helen Routledge, award winning game designer
and CEO of Totem Learning explains: “Games Based Assessments are an exciting
way of testing potential candidate fit for a role and company culture. We are
excited about this partnership, giving us the opportunity to develop our games
alongside the deep psychological expertise and assessment frameworks built by
PSI’s Talent measurement practice, over more than half a century. Our award
winning development team are industry leaders, ensuring that forward-thinking
employers who start to utilize Games Based Assessments will get powerful,
innovative and best of breed solutions.”
The partnership will bring new assessment
products to the market for 2018, alongside existing customized solutions for
organizations seeking to deploy valid and robust measurement, using the latest
gaming techniques.
Totem Learning is an award winning developer of
engaging and effective simulations and serious games. Totem is pushing the
boundaries of innovation in the sector, with multiplayer as well as augmented,
virtual, mixed reality and AI technology. You can read more Serious Games
in Why
Games Are Good For Business – How to Leverage the Power of Serious Games,
Gamification and Simulations, commissioned
by Palgrave MacMillan and written by Helen Routledge, CEO of Totem
Learning.
PSI Services LLC (PSI) has over 70 years of
experience providing worldwide testing solutions to companies, governments,
professional associations, certifying bodies and leading higher education
institutions. PSI offers a comprehensive solutions approach from test
development to delivery to results processing, including employment selection,
leadership assessments, licensing and certification tests, distance learning
testing, license management services and professional services.
Company Overview of Totem Learning Ltd. Via Bloomberg
Totem Learning Ltd. develops “Serious
Games” and training simulations for the corporate training and education
sectors. The company offers a range of experiential learning solutions,
including The Business Game, a business simulation that allows users to
understand what running a business really involves; and Unlock: Leadership, a
new way of training leaders using a 3D online multiplayer game. Its Business
Game includes THE STUDENT PACKAGE, a simulation and supporting package of
resources, where students will learn and apply knowledge and skills around
marketing, sales, production, competition, ethics, and finance; The Business
Game package for business people, including tradespersons, creatives, or
entrepreneurs; and The Business Game Advanced, a package of supporting
materials for self-paced learning.
Totem Learning Ltd. was
incorporated in 2012 and is based in Coventry, United Kingdom.