The Education Technology Industry Network (ETIN) of the Software & Information Industry Association (SIIA) released last week its “2014 U.S. Education Technology Industry Market: PreK-12 Report”.
Market Sizing—Main Findings Extracts
Based on survey data, related research, and statistical
extrapolations, the report values the U.S. institutional market for PreK-12 education
software and digital content/resources at $8.38 billion. This represents an
increase of 5.1% from last year’s estimate of $7.97 billion, and 11.7% over the
four years of the survey.
Data in the report was collected directly from
144 service providers and publishers to show a supply-side view of the market
not available through traditional customer data collection techniques. This
report contains longitudinal data from the three years of the study and shows
key trends within the industry.
Revenues from Online Courses grew 320 percent
with several significant companies reporting revenues in this category for the
first time. Testing and Assessment ($2.5B) was the largest single category of
any market segment.
“The rapid growth of the testing and
assessment market will slow, but remain an important area of investment in
school districts and states. Digital assessments and interest in personalized
learning contribute to this growing market,” said CS4Ed president John
Richards, Ph.D., the principal author of the report.
To access the Executive Summary of the report
click here.
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