Business Battle, developed by Wrainbo, has won gold honors in the 2017 International Serious Play Awards competition
in the Corporate category.
Business Battle is a fantasy
strategy game that features business learning and simulation, suitable for
college students as well as for adults. It was originally developed by Duke
University MBA alumni and ex-McKinsey manager - thus by people who are experienced
in business management. Designed and tested to build business acumen for its
players, the game uses a world magic shop to teach how to apply
business fundamentals in the real world.
Made with mesmerizing graphics and based in the
ancient lands of wizards and steampunk robots, Business Battle appeals to players’ inner fantasy. As a turn-based
strategy game, it is easy to play but hard to master. The Campaign mode
features 10 fully developed levels with varied business learning concepts, and
the Arena mode allows you to test your skills by competing with other players.
By casting a wide variety of management spells and
trading with fantasy customers such as Orcs and Goblins, players learn how to
apply cross-functional business concepts and hone business analytics skills.
In addition, the “Serious Game” includes
AI-enabled assessment for personalized feedback and an embedded library with
business cases to support more effective decisions.
Key learning topics and business functions
covered in the game are Economics, Marketing Management, Operations Management,
Financial Management, and Statistics (e.g., Regression).
The “Serious Game” is available on Google
Play.
Game Overview
In Business
Battle, players engage in turn-based strategy gameplay to produce and trade
clothing products with customers, cast business spells to compete with robots
in maximizing profit, and most importantly, learn and analyze business charts
to make effective decisions. The below screenshot showcases the main UI of the
game:
Analyze Data
Players refer to the most powerful "Crystal Ball"
to get insights before making their choices.
"Crystal Ball" is a decision-aide
tool that shows relevant analytics charts based on the decision context. In Business Battle, you will learn all the
core business analytics concepts, from demand chart to operations quality
control.
Players evaluate the return on investment for
each of the available options and pick the one that provides the best value.
Cast Spell
Players must cast powerful business management
spells to attract more customers, improve their operations efficiency, and
strengthen their financial situation. Players can choose up to three spells to
bring into each battle, improving the top and bottom line. Here’s an example of
casting a promotion spell:
Produce Product
In business competition, product is like your
troop. Each product has its own strength and weakness, and knowing the right
mix to produce is the key to profit maximization.
Trade with Customers
If you want to trade well, and win the battle
of business, you must learn about the customers’ preferences to make right
decisions.
Another unique game feature is a library
system to explain relevant business
concepts and analytics encountered throughout the game. Players can review
the concepts and study relevant business cases in real world. Ultimately, as
players complete the levels and demonstrate proficiency, they will earn a
digital badge that shows their business acumen.
About Wrainbo
Founded in 2015, Wrainbo Inc.’s vision is to
make learning engaging, effective, and economical for the global community.
The company has built a scalable, customizable game-based platform for mobile learning, powered by AI analytics.
The company has built a scalable, customizable game-based platform for mobile learning, powered by AI analytics.
Business Battle is Wrainbo’s first game.