According to SuperData Research, Inc. latest report released May 20, the Global Games
Market is estimated to bring in $74.2 billion this year.
In the report, SuperData
provides a breakdown of the various game segments they identify in the market
as well as an overview of where they believe the market is headed, including
the projected growth by global games segment for the period 2014-2018.
Image
Credit: SuperData Research
Image Credit: SuperData
Research
Potential Segments for
Growth: Gaming Video Content,
Image Credit: SuperData
Research
SuperData is projecting
for 2015 that North America will retain its position as the largest gaming
market, but the company believes it will soon be replaced
by Asia
SuperData bases all its
calculations on line-item transaction and acquisition data, which are collected
every month directly from publishers and developers across hundreds of digital
games worldwide. Leveraging on key metrics from this primary source, the
company uses secondary sources such as publicly available information and
regular survey studies to fill in the gaps.
By collecting transaction data and analyzing the monthly spending of 37
million paying online gamers, SuperData
identifies key trends, establishes revenue estimates and anticipates market
changes.
SuperData Global Games
Market Report 2015 Availability + Webinar
You can receive a copy of this report by joining SuperData Founder and CEO,
Joost van Dreunen, for a webinar to be held on Friday May 29 at 2:00 pm EST as
he presents SuperData’s view of the
global games market, in preparation for this year’s E3 in Los Angeles. Scheduled topics include
diversity, mobile user acquisition, platform shifts, digital console adoption,
competitive gaming and gaming video content. Sign up here.
Report Highlights
·
Playable media is the next big thing in $74B global games
market.
·
Market growth to slow down and hit a total of $82B in 2017, remaining
flat in 2018.
·
While most industry segments are expected to grow in 2018,
continuing declines in retail, pay-to-play MMOs and social games will offset
the final result.
·
Potential markets for growth: Virtual Reality, eSports and Gaming
Video Content. Together, SuperData
CEO Joost Van Dreunen calls these emerging trends as Playable Media
·
eSports have become a booming sector in gaming, currently
valued at $612 million in worldwide revenues and reaching 134 million viewers.
About SuperData
Founded in 2009 by veteran games industry researchers, SuperData Research, Inc. is a NY-based
research consultancy that specializes in interactive entertainment, providing market
intelligence for free-to-play gaming, digital console, mobile, PC downloadable,
streaming media and eSports.
Their research combines transaction-level data with qualitative consumer
insights to help game companies understand what motivates digital game
consumers.
Their customer base includes brand owners, developers, retailers,
publishers, VCs, and payment service providers.