Over the last couple of years, I have often blogged about the
challenges of shaping the Serious Games field from a movement into a viable and
growing market.
Early adopters had focused heavily on advances in design, pedagogy, and
technology and sparingly on business development models, but this is about to
change. The Serious Games Market is now experiencing a wider variety in
business models, moving away from the work-for-hire dominant one, to accommodate
new ways of doing business and accelerate Serious Games large scale adoption (please find also my recent post The Fastest Growing Database Of Educational Serious Games).
A new market entrant committed
to this market positioning is Totem
Learning (a management buy-out from PIXELearning).
Acknowledging that the
main barriers to Serious Games bespoke development have been price and
timelines, Totem Learning has created Your Game: Your
content in a bespoke Serious Game. The concept of Your Game is an office tour game where the characters talk the user
through how a Serious Game can help them.
Totem Learning has chosen the familiar topic of induction training
to illustrate their demo,
but they can create Your Game around almost any topic including: Leadership,
Change Management, Conflict Resolution, Performance Management, Communication, Coaching
Skills, Employee Engagement, and Critical Thinking.
In the
demo, Totem Learning places your employees at the centre of a multi-dimensional
training experience, that can be used as part of your existing induction
training or as a pre-requisite to an employee’s first day; to support mergers
or restructures or as a recruitment tool to showcase your company culture and
benefits.
Powered by
Totem Learning’s Spirit platform, Your Game is SCORM compliant and syncs
with LMS.